HB Framework
Beyond Traditional: Where Commercials Meet Entertainment
Traditional commercials remain powerful - but the most successful brands are discovering how entertainment integration amplifies their entire marketing strategy, creating lasting cultural impact that advertising alone cannot achieve.
How We Do This Better:
1
Contract-Backed Integrations
Integrations are woven into content, with visibility subject to final edit. Historically supports high-impact, in-story brand integration.
2
Storytelling That Resonates
Commercials interrupt, integrations enhance. Part of the story, your brand builds emotional connections, driving recall, trust, and engagement.
3
Cost-Effective, Long-Term ROI
Traditional ads end with budget. Entertainment partnerships offer long-term value through syndication, streaming, and co-branded extensions.
Your Strategic Partner
Perfect Content Alignment
Meaningful Story Integration
Multi-Channel Activation
End-to-End Management
The Result? Mutually Beneficial Partnerships. Consumer Friendly Advertising.
Advertising buys impressions. Hollywood Branded buys cultural relevance.
Pop Culture in a
HOLLYWOOD BRANDED BOX
Your Turnkey System for Building Powerful Pop Culture Partnerships
Hollywood is complex - our customized [HB]Box makes it simple. We combine AI intelligence + human expertise to identify the right opportunities, craft strategies that fit your brand, and manage execution from first conversation to final ROI report.
KEY CREDENTIALS:
With over 18 years of experience, 250+ brand partners and 10,000+ partnerships delivered across film, TV, music, sports, fashion, celebrities and digital, this is the proven 7-step system brands trust to build lasting cultural relevance
WHAT YOU GAIN:
Direct Hollywood Access
From producers and studios to talent reps and agents.
Contract-Backed Integrations
Reporting and visibility determined by final edit.
Cultural Relevance
Authentic audience connections through entertainment.
End-to-End Support
Strategy, execution, and amplification under one roof.
WHO THIS IS FOR:
Brand marketers and business leaders ready to build long-term cultural relevance through entertainment - not one-off placements or short-term tactics.
FLEXIBLE BY DESIGN:
Your [HB] Program works the way you need it to: either as a hands-free, fully managed turnkey program, or as an embedded extension of your marketing team, working directly with your C-suite, sales leads, and department heads.
You've Seen Our Work... Everywhere
You might not know it yet, but you've definitely seen our work on screen, where our brand partners show up every day - all around the world.
At Hollywood Branded, we don't just throw brands into the spotlight - we carefully weave them into the most memorable moments in pop culture. From your favorite blockbuster films and binge-worthy TV shows to those dazzling red carpet events, our brand integrations leave an impact people talk about (and remember!)
With 18 years and over 10,000 campaigns under our belt, we've helped launch, scale, and reposition brands through the power of pop culture.
See How We Bring Partnerships To Life:
Client Testimonial:
Client Impact Statement:
"Expensify's marketing role in F1 is 'possibly one of the best brand placement opportunities ever.' Accordingly, we are battening down the hatches in preparation for what we hope will be a wave of new leads that puts our servers, sales team, and customer success to the test."
— David Barrett, CEO, Expensify (in note to investors)
Real-Time Business Impact:
Actor Damson Idris, who stars in F1 as a young and upcoming driver, wore a racing suit from the film to the Met Gala, which led to a surge of interest in the company. "This is just the kind of thing happening right now, and it's wild. It really has an effect," Barrett said, adding that sign-ups for Expensify's product quadrupled for a few hours after the annual fashion event Monday night in New York.
Proven Results That Speak Volumes
We don't share our clients' metrics to protect their brands. But our case studies demonstrate real business impact.
Featured Partnership: Expensify x F1 Movie
Hollywood's Fast Track To Brand Stardom
For Expensify, we secured the most groundbreaking product placement in history in the blockbuster Summer 2025 F1: The Movie, creating unforgettable brand moments on screen and off.
Key Results:
And Expensify isn't the only F1: The Movie winner we secured...
PEAK Results:
  • Title sponsor of Brad Pitt's F1 IMSA race car
  • Featured live during Daytona 24 (NBC, Peacock, USA Network)
  • $9 million in publicity value from PR alone
  • 516+ million impressions from 90+ media mentions
"The sentiment, feedback, and global acceptance of F1: The Movie has been overwhelming. Thank you, for the countless dedication and meticulous effort and above and beyond contributions to this project. I hope you are able to take a step back and realize you've changed branded integration in Hollywood productions forever. Thank you for all you do, and what you have and continue to do for this project!"
— Brian Bohlander, Director of Marketing, Sports + Partnerships
Old World Industries (PEAK)
Here's proof of what Hollywood Branded delivers:
BlackBerry - The Definitive Business Smartphone
  • 10+ year partnership
  • 1,600+ productions
  • 6.5 billion first-run impressions
  • CPM: $0.18
Result: Cemented as the definitive business phone and cultural staple
Canadian Club - Mad Men Legacy
  • Don Draper's whiskey of choice
  • 300M+ series viewers
  • CPM: Under $0.60
Result: Reversed 17 years of declining sales, $400M+ market cap increase
Bumble - IPO Momentum
  • Riverdale storyline integration
  • 117M+ views across placements
  • 115% more fan engagement
  • CPM: Under $3.00
Result: Helped drive IPO momentum (stock opened at $76 vs. $43)
FLIR - Eight-Year Placement Program
  • 710 productions
  • 220M impressions (first airing only)
  • $42M in exposure value
  • CPM: $0.32
Result: Became the go-to thermal imaging brand in entertainment
Coffee Beanery - Consistency Over Time
  • 8-year partnership
  • 197 visual + 29 verbal mentions
  • 1.2 billion views
  • CPM: $0.37
Result: Built Hollywood familiarity and consistent brand presence
Pilot Pen x Mean Girls
  • Amazon #1 New Release for Gel Ink Pens
  • 96% higher click-through rate vs. benchmarks
  • 46% lift in Amazon traffic
  • Sold out day one
Result: Achieved immediate market dominance and high engagement
SimpliSafe x Your Place or Mine
  • 30M+ trailer views
  • 89.2M film views (Netflix Global Top 10 for 4 weeks)
  • $1.2B in PR value (first week)
  • $1.09M in integrated brand placement value
Result: Massive audience reach and significant publicity value
Pilot Pen x Kelly Clarkson Show
  • 500+ episodes of integration
  • 1.6B viewers over 3 seasons
  • Drove measurable retail sales increases
  • Multi-year partnership success
Result: Sustained brand visibility leading to direct sales impact
GAF x Duck Dynasty
  • 1,317% higher performance than expectations
  • First national ad campaign launch
  • B2B contractor targeting success
Result: Exceeded performance metrics for a targeted national campaign
"In one of our first ever meetings with Hollywood Branded, they asked what our #1 top priority movie/show partner would be, and less than a year later, we had the global licensing rights to that show. This is on top of product placements and sampling opportunities they’ve secured for us that would have cost us hundreds of thousands if we went through traditional media advertising. They are collaborative, organized, and just overall good people who know how to get stuff done."
Adam Weinberg - Head of Marketing, St. Dalfour
3 Year Client | Emily In Paris: Brand licensing partnership (PR + influencer activation) + product placement program"
Cultural ROI in Action
Real Results from Real Partnerships
250M+
Major Tech Brand
Integrated into a hit streaming series, generating organic impressions by leveraging mass audience appeal.
3000%
Global Fintech Brand
Achieved ROI through strategic product placement in a blockbuster film, capitalizing on its immense visibility.
15%
Leading CPG Brand
Lift in Brand Recall from an influencer x experiential campaign, fostering direct consumer engagement.
These outcomes aren't one-off wins. They're the result of a system designed to build infrastructure first, then activate it into momentum. Here's how that system works.
Why Hollywood Branded:
A Different Kind of Agency Partner
Hollywood Branded is not a traditional agency - and not a talent intermediary. We are a strategic partner built to help brands operate inside entertainment ecosystems with clarity, control, and long-term leverage.
Where most agencies focus on transactions, we build preference - with the people who decide what shows up on screen.
What Sets Us Apart
Strategic Leadership, Not Just Execution
We build the strategy first, then execute against it - ensuring every placement, partnership, or activation ladders back to a clear brand objective.
Direct-to-Production Relationships
We work directly with producers, prop masters, set decorators, writers' rooms, and studios - not through network ad sales desks or intermediaries.
No Conflicts of Interest
Talent agencies earn on both sides of a deal - from the brand and from the talent or production - creating structural conflicts.
Hollywood Branded represents brands only, ensuring decisions are made in service of brand outcomes.
End-to-End Management
From opportunity sourcing to negotiation, execution, brand safety, and co-promotional extensions - we manage the full lifecycle.
Built to Scale
Our platform + services model allows brands to start at a foundational level and scale into premium partnerships without rebuilding the system each time.
The Result
A smarter, more efficient way to build cultural relevance - without sacrificing transparency, control, or budget discipline.
Executive Summary:
How Programs Are Structured
Hollywood Branded programs are built around a simple principle: fund the foundation, then activate with intention.
We separate subscription investment from activation investment, enabling brands to establish ongoing access and intelligence without immediate paid partnerships.
The Foundation: Subscription Investment
Your annual subscription funds the always-on infrastructure required to operate effectively inside Hollywood.
[HB] Playbook
Brand positioning, Hollywood education, opportunity criteria, and brand safety framework
[HB] Radar
AI + human-vetted opportunity intelligence across film, TV, streaming, music, sports, creators, and live events
[HB] Trade + Educate
No-fee product placement, industry seeding, and relationship building
Platform Access
Dashboards, reporting, forecasting, and historical benchmarks
Dedicated Team Access
Strategy, sourcing, coordination, logistics, and reporting
Quarterly Strategic Reviews
Performance analysis, optimization recommendations, and roadmap refinement
This subscription reflects a bundled, discounted structure across strategy, intelligence, and execution. Delivered à la carte, these components would carry materially higher costs.
Activation: Optional, Scoped, and Approved
Activation budgets are allocated for contracted, guaranteed partnerships.
Film, TV, Music integrations
Celebrity endorsements and influencer programs
Event sponsorships
Custom content or co-branded campaigns
Each activation is presented individually with clear scope, costs, timelines, and deliverables. Written approval is required before proceeding.
Program Structure: Your 7-Stage Hollywood Integration System
Every Hollywood Branded program follows a proven 7-step system - from strategic foundation through execution and performance tracking - designed to maximize your brand's impact in entertainment.
Stage 1: [HB]Playbook – Your Strategic Foundation
Brand positioning for entertainment, opportunity criteria, campaign roadmap, KPIs, and education for Hollywood decision-makers.
Stage 2: [HB]Radar – Your Opportunity Intelligence Engine
Always-on opportunity intelligence with AI + human vetting, strategic matching for no-fee and paid partnerships, and a curated pipeline delivered weekly.
Stage 3: [HB]Access: Trade + Educate – Your Core Execution Layer
Organic Hollywood integration through no-fee product placement, celebrity and industry seeding, and relationship building with productions and partners. This layer is included in every tier and builds the relationship equity that unlocks better opportunities over time.
Optional Execution Programs
Brands can activate one or more of the following based on goals and budget:
Stage 4: [HB]Invest – Strategic Paid Partnerships
Film, TV, music, sports, events, celebrity endorsements
Stage 5: [HB]Produce – Original Content and IP Ownership
Co-branded content, commercials, docuseries
Stage 6: [HB]Amplify – PR, Influencer Amplification & Extensions
Retail activations, paid media extensions
Stage 7: [HB]Performance – Tracking, Reporting & Optimization
24/7 dashboards, monthly reporting, quarterly strategic reviews are included with optional detailed additional reporting add-ons, analytics, market research surveys and insights
How Brands Typically Scale
  • Year 1: Establish foundation, relationships, and early wins
  • Year 2: Activate higher-impact paid partnerships with stronger negotiating leverage
  • Year 3+: Scale into premium integrations, exclusivity, and long-term cultural presence
This approach avoids one-off placements and instead builds sustained momentum.
Paid Integrations: Film, Television & Music
Where cultural impact is locked in
Paid integrations are contract-backed partnerships that embed brands directly into storytelling, character behavior, talent alignment, and cultural moments — not just visibility.
These integrations are structured, negotiated, and managed end-to-end to ensure creative fit, brand safety, and measurable impact across film, television, and music.
What paid integrations can include:
  • In-script or in-story brand moments
  • On-screen usage tied to character behavior
  • Verbal mentions or narrative reinforcement
  • Music video integrations
  • Artist, tour, or album partnerships
  • Co-branded commercials tied to film or series launches
Film Integrations
Feature films deliver long-tail value across theatrical release, streaming, broadcast, airline, and global distribution. Integrations must feel organic to story or character and require early access, creative sensitivity, and experienced negotiation.
What brands gain:
  • Global reach and longevity
  • Cultural legitimacy
  • Association with premium IP
  • Repeated exposure across platforms over time
Television Integrations
Television integrations build familiarity through repetition and serialized storytelling. Scripted, unscripted, and talk formats allow brands to become part of everyday character habits and audience routines.
What brands gain:
  • Repetition and recall
  • Faster time-to-market than film
  • Ongoing audience engagement
  • Flexibility across episode arcs and formats
Music Integrations
Music integrations place brands inside moments audiences feel, share, and identify with — especially among Gen Z and Millennial consumers.
What brands gain:
  • Immediate cultural relevance
  • Emotional connection and credibility
  • High social and earned amplification
  • Strong resonance with younger audiences
Hollywood Branded manages paid integrations across all three mediums to ensure early access, creative alignment, and a seamless bridge between entertainment and commercial impact.
How Hollywood Branded Executes Paid Integrations
Every paid integration follows a disciplined, end-to-end process:
1
Opportunity Identification
Early access through Radar, relationships, and inbound requests.
2
Strategic Evaluation
Alignment with brand values, tone, audience, and timing.
3
Negotiation & Structuring
Usage rights, deliverables, creative approvals, talent terms.
4
Creative Alignment
Ensuring the brand fits naturally within the content.
5
Execution & Oversight
On-set coordination, continuity checks, and problem-solving.
6
Amplification & Extensions
PR, social, retail, influencer, and co-branded content.
7
Reporting & Wrap
Clips, valuation, and performance insights.
Brands are never left managing these steps alone — we handle every phase.
De-Risking the Investment
Paid integrations are not opportunistic bets. They are structured partnerships with contractual protections and active management throughout the lifecycle.
Legal coordination and documentation
Creative approvals and brand safety
Talent alignment and compliance
Continuity and post-production checks
Deliverables and usage verification
This oversight is what protects brand investment and differentiates our approach from transactional placement models.
How Paid Integrations Connect to Program Tiers
As brands move up tiers, paid integrations become easier to secure, faster to execute, and more valuable — because the foundational work is already in place.
Earlier access to premium opportunities
Stronger negotiating leverage
More proactive deal structuring
Built-in amplification and extensions
Faster acceleration from concept to execution
Paid integrations reward brands that invest in the system - they are not isolated one-offs.
The Bottom Line
Paid integrations are where strategy, access, execution, and culture converge. When done correctly, they don't just generate impressions - they shape perception and drive long-term brand value.
Hollywood Branded exists to make those moments work.
How Hollywood Branded Is Different
Understanding Your Entertainment Marketing Alternatives

Our Unique Advantage: We're the only agency that combines strategic planning, direct production relationships, trade-based programs, guaranteed integrations, AND multi-channel amplification - plus the ability to produce EVERYTHING - all under one roof.
How to Work With Hollywood Branded: A Scalable Partnership Model
Hollywood Branded provides a streamlined engagement model, granting brands ongoing access to entertainment ecosystems while ensuring flexibility, transparency, and control.
Our structure separates subscription investment (which funds strategy, intelligence, and ongoing access) from activation investment (applied solely to contracted partnerships you choose to pursue).
The Power of Subscription
Our always-on foundation delivers stages 1-3:
  • Stage 1: [HB]Playbook – We define your strategy, positioning, opportunity criteria, and brand safety framework.
  • Stage 2: [HB]Radar – We provide AI-powered, human-vetted opportunity intelligence across all entertainment channels.
  • Stage 3: [HB]Access: Trade + Educate – We secure no-fee product placement, celebrity and industry seeding, and robust relationship building.
  • Platform Access – We provide forecasting, historical benchmarks, and real-time tracking.
  • Dedicated Team Access – Our team delivers strategy, sourcing, coordination, logistics, and reporting.
  • [HB]Performance – We ensure 24/7 dashboards, monthly reporting, and quarterly strategic reviews with options for deeper research powered by top industry software analytics and market research studies.
This subscription establishes a bundled, discounted structure across strategy, intelligence, and execution. These components are not subject to time-based billing.
Understanding the Tiers
Important Context on Tiering
All tiers integrate into the same Hollywood Branded system. As you advance through tiers, we increase the speed and intensity of deploying our team and relationships, accelerating your brand's journey from introduction to momentum. Higher tiers compress time by activating more resources in parallel, propelling your pop culture awareness forward exponentially.
Choose Your Tier
You control and scale your budget to drive impact.
Your subscription investment establishes access, priority, and scale.
*Activation ranges reflect typical contracted partnership budgets and receive case-by-case approval.
How [HB]Points Work
  • Points directly fund execution, production management, and amplification services.
  • Third-party costs (production, talent, media) are paid separately and transparently documented.
  • Bonus Points escalate with higher tiers, maximizing value returned to the brand.
Bonus Points act as a volume-based discount, significantly lowering the effective cost of services as investment increases.
Activation Investment (Optional)
Stages 4-6 activate as needed.
When pursuing a contracted, guaranteed partnership, activation budgets are meticulously scoped and approved individually.
  • Stage 4: [HB]Invest – We execute paid film and TV integrations, celebrity endorsements, and event sponsorships.
  • Stage 5: [HB]Produce – We create original content and secure IP ownership (co-branded content, commercials, docuseries).
  • Stage 6: [HB]Amplify – We drive PR, influencer amplification, retail activations, and paid media extensions.
No activation spend proceeds without written approval.
Why This Model Works
  • Lower tiers establish a deliberate and efficient foundation.
  • Higher tiers accelerate momentum by deploying resources in parallel.
  • Strategy integrates seamlessly as execution scales.
  • Shared infrastructure ensures cost efficiency.
  • Dedicated effort intensifies with increased speed and priority.
  • You invest more only when demanding faster access, greater intensity, and guaranteed outcomes.
Important Note
These are the minimum investment ranges for comprehensive programs that include paid partnerships. All-trade programs are also available at the subscription level alone, focusing exclusively on no-fee placements, co-branded IP promotional partnerships leveraging media, and relationship building.
From Infrastructure to Momentum
How Resources Scale as You Level Up
At early levels, we are building the infrastructure. At higher levels, we activate that infrastructure into a supportive universe.
Every Hollywood Branded subscription program funds three types of work. What changes as you level up is how aggressively and quickly we deploy our team across them.
Strategy & Playbook (Dedicated, Front-Loaded)
At entry levels, strategy is intensive and foundational - defining how the brand fits into entertainment, educating Hollywood decision-makers, and establishing guardrails.
As brands scale, that strategy becomes embedded into our system. Decisions move faster, patterns are established, and less effort is required to re-evaluate fundamentals.
Strategy investment is front-loaded to build infrastructure early. As that infrastructure becomes embedded, less active strategy labor is required, allowing more resources to shift toward execution and acceleration without losing strategic control.
Radar & Opportunity Intelligence (Shared, Prioritized)
Radar is a shared intelligence engine that operates continuously across the ecosystem.
As tiers increase, brands receive earlier access, higher priority, and more proactive surfacing of opportunities—without duplicating infrastructure costs.
Trade + Educate Execution (Hybrid, Scales with Intensity)
Trade combines shared relationship-building with brand-specific execution.
At higher tiers, we deploy more team members in parallel—accelerating outreach, follow-ups, logistics, and coordination to compress time-to-momentum.
The Result
Higher tiers mean we work faster, with more teams simultaneously. By deploying more of our team and more tactics at the same time, we help brands move from introduction to preference in a shorter window - by deploying more Hollywood marketing tactics in parallel.
[HB]Playbook: Your Strategic Foundation
Every Partnership Starts Here
Before we activate any partnership, we build your [HB]Playbook - a comprehensive strategic blueprint that defines your brand's positioning, identifies the right opportunities, and customizes your Radar intelligence feed to surface only the partnerships that align with your goals.
What the Playbook Does
Defines Your Roadmap
Brand positioning, audience alignment, and creative strategy tailored to your objectives
Customizes Your Radar Feed
AI + human curation ensures you only see opportunities that match your brand's unique profile
Establishes Brand Safety Protocols
Content vetting, crisis preparedness, and partnership guidelines to protect your reputation
Unlocks Partnership Access
Your completed Playbook is the key that opens doors to [HB]Access, Produce, and Amplify programs
Timeline & Process
Phase 1: Initial Build
Standard Build: 2-4 weeks
Focused weekly strategy sessions to develop your comprehensive Playbook
Fast Track Option: 7 days
Accelerated timeline for time-sensitive opportunities - perfect when you need to move quickly on a hot partnership
Phase 2: Ongoing Evolution
Your Playbook evolves from active build to embedded operating system
As brands move up tiers, the Playbook shifts from being actively built to quietly guiding execution—allowing more team resources to move toward activation, amplification, and deal execution while maintaining consistent brand alignment.
As your brand scales, your Playbook evolves. Roll initial investments into higher tiers for cost savings and expanded strategic advantages.

The Playbook is mandatory for all programs - it's the strategic foundation that ensures every dollar you invest delivers maximum cultural impact and measurable ROI.
Reference & Planning Detail
Subscription Investment: Your Annual Commitment to Impact
Detailed reference for planning and transparency
Allocation ranges reflect typical program structures and may be adjusted based on category, timing, and opportunity mix.
Strategic allocation drives transparent growth and maximum return.
Your Hollywood Branded subscription represents a comprehensive annual investment in strategy, intelligence, and execution. We strategically allocate your subscription across Playbook (strategy), Radar (intelligence), and Trade + Educate (execution & agency work). Higher tiers provide significant advantages, including bonus points, enhanced execution capacity, and elevated strategic oversight.
Refer to the Executive Investment Overview for tier selection and total investment ranges.

Bonus points amplify your buying power, increasing significantly with higher-tier annual commitments.
Subscription Allocation: A Strategic Breakdown
Your subscription investment is precisely allocated across three core areas. As you elevate to higher tiers, investment shifts to maximize execution while ensuring superior strategic guidance from senior leadership.
1
Discovery | Starter ($75K total subscription)
  • Playbook: $7.5K (foundational strategy + partner agreements)
  • Radar: $25K annual (Discovery level access)
  • Trade + Educate: $42.5K (entry-level execution)
  • NO BONUS (below $100K threshold)
2
Foundation | Bronze ($150K total subscription)
  • Playbook: $25K (enhanced strategy + partner agreements)
  • Radar: $50K annual (Foundation level access)
  • Trade + Educate: $75K (expanded execution capacity)
  • BONUS: +3.75 points (2.5% = $3,750 extra buying power)
3
Growth | Silver ($250K total subscription)
  • Playbook: $50K (advanced strategy + partner agreements)
  • Radar: $75K annual (Growth level access)
  • Trade + Educate: $125K (scaled execution)
  • BONUS: +5 points (2.5% = $5,000 extra buying power)
4
Leader | Gold ($350K total subscription)
  • Playbook: $100K (comprehensive strategy +partner agreements)
  • Radar: $100K annual (Leader level access)
  • Trade + Educate: $150K (premium execution)
  • BONUS: +12.5 points (5% = $12,500 extra buying power)
5
Star | Platinum ($500K total subscription)
  • Playbook: $150K (elite strategy + partner agreements)
  • Radar: $150K annual (Star level access)
  • Trade + Educate: $200K (comprehensive execution)
  • BONUS: +37.5 points (7.5% = $37,500 extra buying power)
6
Icon | Diamond ($1M total subscription)
For enterprise partners
  • Playbook: Custom (bespoke strategic partnership + partnr agreements)
  • Radar: Custom annual (Icon level access)
  • Trade + Educate: Custom (enterprise-scale execution)
  • BONUS: +100 points (10% = $100,000 extra buying power)
Bonus points commence at $100K+ subscriptions, escalating with increased commitments: 2.5% at Foundation/Growth, 5% at Leader, 7.5% at Star, and 10% at Icon level.
Playbook and Radar represent essential infrastructure investments, designed for predictable scalability. Trade + Educate serves as your execution budget, dynamically growing with your program ambitions.

Trade + Educate Flexibility:
Your subscription establishes a baseline for Trade + Educate execution. We ensure optimal program flow by dynamically adjusting points through reallocation from your partnership activation budget or adding points as required.
Maximize ROI: Pre-Commit to Higher Tiers
  • Bonus Points: Higher tiers deliver greater bonus points (up to 10% at Icon level), providing superior buying power for the same investment.
  • Strategic Leverage: Larger commitments activate more senior strategists and executive oversight, guaranteeing optimal partnership selection and negotiation outcomes.
  • Execution Capacity: Increased budget allocated to Trade + Educate execution translates to more placements, faster activation, and simultaneous team deployment.
  • Budget Certainty: Lock in your annual budget for efficient allocation across all projects throughout the year.
  • Priority Access: Higher tiers secure first-right-of-refusal on premium opportunities and pre-negotiated deals.
Strategic Optimization: Scaling Programs and Strategy
As outlined in 'How Resources Scale,' strategy transitions from active build to embedded operating system as programs mature.
Brands poised for a $500K+ investment in Hollywood integration should commit at Leader | Gold tier or above to maximize bonus points, execution capacity, and strategic oversight.
The subscription model consistently ensures your budget outperforms project-by-project spending.

Scalability Built In: Your subscription establishes a robust foundation. As your program expands, Trade + Educate capacity seamlessly scales with dedicated budget add-ons, enabling unlimited growth without renegotiating your core partnership.
[HB]Radar: Your Opportunity Intelligence Engine
Powered by AI + Human Expertise
Once your Playbook is complete, [HB]Radar activates—continuously scanning the Hollywood landscape to identify and curate partnership opportunities that align with your brand strategy. Think of Radar as your expert casting director, finding the perfect opportunities while Access serves as your production studio, executing them.
YOUR RADAR JOURNEY: 3 STEPS
BROWSE - Self-Serve Discovery
Discover new, AI-matched, and human-reviewed opportunities weekly in your [HB]Box, with our POV and investment estimates.
EVALUATE - Opportunity Vetting
Utilize [HB] Agent Pitch to vet and receive detailed partnership overviews monthly for in-depth insights, including expert vetting on pre-negotiated pricing frameworks, brand fit, timeline, and feasibility, with AI-powered proposals and red flag analysis.
GREENLIGHT - Commitment & Negotiation
When you greenlight an opportunity, it moves from Radar (discovery) to Access (execution). This is when your banked [HB]Points and campaign budgets activate, and our full-service team begins negotiations, contract management, and partnership execution.

Premium Opportunity Sourcing at Higher Tiers
At higher tiers, our team doesn't just match opportunities - we actively source, explore, and vet premium partnerships sized for your investment capacity. Star and Icon clients get dedicated team members who pursue opportunities specifically calibrated to your strategic goals and budget level.
WHAT IS [HB] AGENT PITCH?

Agent Pitch delivers curated pop culture partnership opportunities based on your Playbook strategy. Each Radar subscription tier includes a set MINIMUM number of monthly results:
  • Discovery: 3 Agent Pitches
  • Foundation: 4 Agent Pitches
  • Growth: 8 Agent Pitches
  • Leader: 12 Agent Pitches
  • Star: 20 Agent Pitches
  • Icon: 30+ Agent Pitches
When to Use Agent Pitch: Use Browse mode for Radars for ongoing awareness and inspiration. Request an Agent Pitch when you're ready for deep-dive analysis on specific opportunities - complete with pricing breakdowns, brand fit assessment, timeline feasibility, and red flag analysis.

Why Your Radar Tier Unlocks Different Opportunities
Higher tiers don't just increase budget capacity - they unlock access to premium partnerships that require deeper relationships, longer lead times, and more strategic vetting. A $1M partnership at Leader tier isn't just 'bigger' - it's a fundamentally different type of opportunity than what's available at Discovery.
AVAILABLE CATEGORIES
On Screen & On Air
Film & TV placements, co-promos, talent tie-ins | Music videos, lyrics, tours, artist collabs | Podcasts & Radio host reads, integrations
Influence & Talent
Celebrities & Thought Leaders | Influencers & Creators | Athletes | Gaming & Esports Talent
Live & Experiential
Hollywood Red Carpet | Celebrity Events | Fashion and Designer Events | Broadway Theater | Esports & Gaming Events | Stadiums & Arena Sponsorships
Brand Extensions
Licensing & Merchandise | Co-branded Products
RADAR VS. ACCESS: WHAT'S THE DIFFERENCE?
Radar is shared infrastructure across our ecosystem, which allows brands to benefit from constant intelligence gathering without duplicating cost. Tier level determines priority, timing, and customization, not whether the system is running. Radar operates as shared infrastructure across our ecosystem. Tier level determines how early, how often, and how proactively opportunities are surfaced for your brand—not whether the system is running.
  • Radar = Intelligence & Opportunities (what's available and when)
  • Access = Execution & Partnerships (actually securing and managing them)
Think of Radar as your expert casting director, identifying the perfect talent and projects for your brand's role. Access is then the production studio, handling all the complex logistics and negotiations to bring that vision to life.
Engagement Rewards: Brands who consistently review opportunities, provide feedback on Agent Pitches, and greenlight partnerships earn bonus Agent Pitch credits. This ensures our AI gets smarter about your preferences and our team prioritizes your most strategic opportunities.

COMMITMENT NOTE:
Every Radar subscription requires at least a single-quarter commitment. Most clients opt for 2-3 year subscriptions for discounts, locked-in pricing, and bonus [HB]Points.
Trade + Educate
Building relationship equity that unlocks opportunity
Trade + Educate programs focus on building familiarity and trust with the creative teams who influence what appears on screen — including writers, prop masters, set decorators, wardrobe, and production departments.
These programs are not designed for guaranteed moments. They are designed to establish brands as known, credible, and easy to work with, which materially improves access, opportunity quality, and placement velocity over time.
How Trade + Educate works:
  1. Introduction & Education – Establishing brand familiarity and usage understanding
  1. Placement & Interaction – Organic use across appropriate environments
  1. Reinforcement – Repeat exposure through ongoing production relationships
  1. Preference – Brands become default considerations when opportunities arise
As brands move up tiers, Trade + Educate shifts from opportunistic execution to parallel deployment, with multiple team members activating relationships simultaneously to accelerate momentum.
Reference Material / Deep Dive

Reference Material: Detailed Breakdown
Trade Program Volume:
Complete Tier Comparison
Understanding Your Trade Touchpoint Volume Across All Tiers

Note: Trade touchpoints include both on-screen opportunities (product placement on set, visual integrations) and behind-the-scenes relationship-building (celebrity/influencer seeding, talent agent outreach, writers' room seeding, industry gifting, PR sampling, producer/prop master relationship cultivation) - all executed with Hollywood Branded team resources (no third-party fees).
Complete Volume Matrix by Category & Tier
This table shows expected annual trade touchpoint volumes based on your subscription tier and product category:
Volume Scaling Logic:
The volume scales up as you move up tiers because:
  • Team Resource Increase - More dedicated resources for sourcing and coordination
  • Priority Level Increases - Higher-tier clients get first access to opportunities
  • Relationship Depth - More touchpoints with key decision-makers
  • Proactive Outreach - More aggressive pursuit of opportunities
What Drives Category Differences:
Ultra High-Volume (Water, Snacks):
  • Every production needs these daily
  • Ship & forget logistics
  • Minimal per-placement coordination
  • High volume = efficient use of team resources
Low-Volume Specialty (Fintech, Luxury):
  • Requires strategic scene matching
  • Screen integration complexity
  • Specialized relationship building
  • Lower volume = expanded execution capacity per placement
Ultra-Premium (Auto, Hotels, Jets, Yachts):
  • Extremely specialized opportunities
  • White-glove custom consultation
  • Complex logistics and coordination
  • Very low volume but very high impact
Starter Tier Note:
Discovery tier is designed as an initial entry-level program before scaling to Foundation and beyond.
[HB]Produce: Own Your Story, Own Your IP
Stage 4 - Custom Content Creation
For brands ready to lead content creation, [HB]Produce empowers you to own your narrative by co-creating custom content like commercials, docuseries, branded channels, and original entertainment. Gain full creative control, build award-eligible content, and create valuable IP assets your brand owns forever.
Why Produce?
Full Creative Control
Retain ownership and guide the narrative from concept to completion
Award-Eligible Content
Produce high-quality, impactful content recognized by industry standards
Owned IP & Assets
Build a valuable library of original intellectual property for future leverage
Multi-Platform Distribution
Strategically launch your content across film, TV, digital, and social channels
Produce Investment Levels
Co-Branded Content
$25k - $1.5M+
Branded segments, doc shorts, creator-led content, and events
Co-Production
$75k - $2.5M+
Joint project development and funding with platform distribution
Full Ownership
$150k - $5M+
Complete IP ownership for brand-led entertainment projects
Content Formats Available
  • Commercials & Brand Films - High-impact visual storytelling
  • Branded Series - Episodic entertainment that builds loyalty
  • Documentaries - Authentic narratives that resonate
  • Web & Social Content - Engaging short-form for digital platforms
  • Music Videos - Visually stunning pieces for artists and brands
  • Experiential Content - Immersive visuals for live activations
All Produce programs require a completed Playbook for strategic alignment. Investment covers pre-production, production, post-production, distribution strategy, and talent management.Co-Branded Entertainment Partnerships: Proven Impact at Scale
Our co-branded entertainment partnerships are designed to extend storytelling beyond the screen—driving awareness, engagement, and commerce across owned, earned, and paid channels.
Featured Success Stories
LG Wing × Songbird (STX)
Feature Film Integration + Michael Bay–Produced Commercial
LG WING was integrated into Songbird, a Michael Bay–produced feature film set in a near-future Los Angeles under lockdown. The device’s rotating dual-screen design was used organically by characters for navigation, video calls, and multitasking - reinforcing LG WING’s positioning as a futuristic connectivity tool in a world where staying connected was essential.
In parallel, HB engaged Michael Bay to produce a custom commercial that combined footage from the film with original scenes shot on location in Miami. The campaign extended the on-screen integration into a high-impact, brand-owned asset that lived across paid media, digital, and launch marketing.
What the integration delivered:
  • In-story film integration tied directly to product functionality
  • A premium, director-led commercial asset produced by Michael Bay
  • Original footage shot on location to expand the film’s world into brand storytelling
  • Strategic alignment with LG WING’s product launch window
Hollywood Branded structured and executed the partnership across film, production, and brand activation - ensuring creative alignment, early access, and a seamless bridge between entertainment and commercial impact.
Pilot Pen × Elio (Disney & Pixar)
Feature Film Integration + Co-Branded Commercial & Retail Activation
Pilot Pen partnered with Disney & Pixar’s Elio through a custom co-branded campaign designed to align the brand with premium, family-friendly storytelling. The partnership included a :30 co-branded commercial leveraging Pixar IP, timed to support the film’s release and extend into retail and digital channels.
What the integration delivered:
  • A custom :30 co-branded commercial aligned with Pixar’s creative universe
  • Multi-format distribution across linear, streaming, and digital platforms
  • Influencer and social extensions supporting theatrical release
  • Strong alignment between brand messaging, family entertainment, and retail relevance
This partnership demonstrates how brands can integrate with top-tier entertainment IP while maintaining creative integrity and driving real-world consumer engagement.
Govee × The Runarounds (Amazon)
Scripted Series Integration + Co-Branded Content & Retail Extensions
Govee partnered with The Runarounds through a cross-category entertainment collaboration designed to place smart home technology naturally within a lifestyle-driven scripted series. The brand was integrated into the show’s environment in a way that reflected real-world usage, aligning Govee with everyday moments, comfort, and modern living.
The partnership extended beyond on-screen integration into co-branded creative, social storytelling, and retail placements - connecting entertainment exposure with consumer consideration and purchase behavior.
What the integration delivered:
  • Organic series integration aligned with lifestyle and home environments
  • Co-branded creative supporting the show’s narrative and tone
  • Social and digital extensions to reinforce visibility beyond episodes
  • Retail alignment to translate awareness into consumer action
  • Clear crossover between entertainment audiences and consumer tech buyers
This partnership demonstrates how emerging series can be leveraged to build authentic brand storytelling and category relevance - going beyond traditional placement to create a connected entertainment and commerce moment.
Investment Context (High-Level)
Co-branded TV and film campaigns are scoped based on talent, production requirements, rights, and media support.
  • Co-branded TV commercial campaigns typically start from $75K–$1M+
  • A-list film partnerships often include a minimum U.S. media investment of $1M, with additional $500K minimum per international territory for global reach
Final investment levels are determined case-by-case based on scope, timing, and objectives. Detailed projections are provided after Playbook alignment.
Why This Matters
These examples illustrate how Hollywood Branded goes beyond placement—designing integrated campaigns that connect entertainment IP, talent, retail, influencers, and media into a single, cohesive brand moment.
[HB] Co-Branded IP Licensing Entertainment Partnerships
Why IP Licensing Matters
Transform your advertising strategy through strategic co-branded partnerships that combine your brand with entertainment properties, films, celebrities, and cultural phenomena. These high-impact campaigns create authentic connections and drive measurable results.
Powerful Statistics
50%
Retail Sales Driver - Licensing drives over half of retail sales in apparel and entertainment sectors
75%
Brand Awareness Boost - Increases brand awareness significantly, especially in newer markets
85%
Consumer Trust - Of consumers trust brands engaged in co-branded products
73%
Social Media Engagement - Co-branded campaigns lead to substantial increase in social media engagement
20-30%
Price Premium - Licensed products command significant price premium in market
400%
Product Sales Boost - Licensing boosts product sales with high ROI of $4 per $1 invested
Consumer Behavior Insights
  • 73% of consumers prefer familiar brands, making licensed IP a powerful tool for recognition
  • 68% of Gen Z/Millennials actively seek co-branded products, driving demand for unique collaborations
Program Levels
Level A - Foundation Entry
Total Investment: $75K+
  • 1 IP partnership (>3 month campaign)
  • Basic legal and strategic framework support
  • Opportunity identification through Radar
Level B - Enhanced Partnership
Total Investment: $150K+
  • 1 IP partnerships (>3 month to 12-month campaign)
  • Creative TV commercial production
  • Advanced legal and strategic framework support
  • Targeted opportunity feed via Radar
  • Basic campaign management
Level C - Premium Partnership
Total Investment: $300K+
  • 1 IP partnership (1 year+ campaign)
  • Comprehensive creative production
  • Full campaign management
  • Dedicated PR support
  • Influencer integration
  • Retail activation strategies
  • End-to-end holistic marketing plan
What's Included:
  • ✓ Legal & Strategic Foundation - Comprehensive legal guidance and contract negotiation
  • ✓ Creative & Campaign Management - Full-service creative development and production oversight
  • ✓ Retail & E-Commerce Integration - Strategic planning for product launch and distribution
  • ✓ Media & Amplification - Integrated PR, influencer marketing, and paid media strategies
  • ✓ Measurement & Reporting - Detailed performance tracking and ROI analysis

Unique Approach
Unlike traditional licensing deals, we don't just secure partnerships - we activate them through holistic marketing plans including product placement, influencer campaigns, PR, and retail/e-commerce sales opportunities for direct revenue generation.
IP Partnership Requirements & Best Practices
What You Need to Know Before You Start
Successful co-branded entertainment partnerships require strategic planning and understanding of industry requirements. Here's what to expect:
Important Requirements
IP Rights Investment
  • IP rights are additional costs ($50K-$500K+) but can be offset by media commitments
  • Streaming/TV network owners (Disney+, Netflix, Paramount+, Hulu, AMC, A&E, NBC) require media commitments on their platforms
  • IP holders need this to be a revenue source beyond marketing value
Product Line Licensing Options
Choose between two fee structures:
  1. Upfront fee + ongoing royalty payments
  1. Flat pre-set buyout fee covering all licensing rights
Fee structure determined by quantity of product to be manufactured and timeline for retail sales.
Campaign Timeline Requirements
  • Minimum 6 months planning recommended for optimal impact and IP partnership options
  • Ideally 9-12 months for best results
  • Fast-track option available: 25% surcharge for campaigns under 6 months
Best Practices
Multi-Campaign Participation
  • Recommended for building compounding brand equity
  • Maximizes long-term returns through sustained visibility
  • Creates deeper consumer association with IP
  • Allows for seasonal and event-based activations
Strategic Foundation Required
All co-branded programs require:
  • Playbook: Foundation Level ($25K) - Brand blueprint and strategic roadmap
  • Radar: Foundation Level ($15K quarterly or $50K annual) - Ongoing opportunity intelligence
  • These ensure proper IP fit and maximize partnership ROI
Why Choose Annual Radar?
  • Cost Savings: Annual saves $10K vs quarterly payments
  • Continuous Flow: Year-round access to premium IP opportunities
  • Priority Access: First look at high-value, time-sensitive partnerships
  • Better Planning: Full-year visibility for strategic campaign development
  • Stronger Relationships: Deeper understanding leads to better opportunity matching
Process Overview
01
Sourcing and Strategy
Identify best IP partners and develop custom approach
02
Negotiation and Contracts
Manage all negotiation and contract administration
03
Marketing Strategy
Design comprehensive plan covering digital, social, retail, and PR
04
Implementation
Execute marketing plan across all channels using extensive network
05
Ongoing Support
Continuous support with performance tracking throughout partnership lifecycle
Executive Investment Overview: A Scalable Framework Built for Long-Term Cultural Impact
Hollywood Branded programs are designed to scale with your brand — from foundational relationship building to premium, contracted partnerships — without forcing premature commitments or locking you into rigid execution paths.
Our model separates subscription investment (which funds strategy, intelligence, and ongoing access) from activation investment (which is only applied when you choose to pursue guaranteed, contracted partnerships).
This structure gives your team predictability, transparency, and flexibility while ensuring the foundation is strong enough to support growth.
Your Subscription Investment Covers
(Baseline, always-on support)
  • [HB]Playbook – Brand strategy, Hollywood positioning, opportunity criteria, and brand safety framework
  • [HB]Radar – AI + human-vetted opportunity intelligence across film, TV, streaming, music, sports, creators, and live events
  • [HB]Trade + Educate – No-fee product placement, industry seeding, and relationship building
  • Platform Access – Dashboards, reporting, forecasting, and historical benchmarks
  • Dedicated Team Access – Strategy, sourcing, coordination, logistics, and reporting
  • Quarterly Strategic Reviews – Optimization and roadmap refinement
This subscription structure reflects a bundled, discounted rate across strategy, intelligence, and execution. Delivered à la carte, these components would carry materially higher costs.
Activation Investment (Optional & Approved Case-by-Case)
(Only applies to contracted, guaranteed partnerships)
Activation budgets are applied only when you approve a specific opportunity, such as:
  • Film or TV or Music integrations
  • Celebrity endorsements
  • Event sponsorships
  • Custom content or co-branded campaigns
Each opportunity is presented with:
  • Clear scope
  • Production fees
  • Agency activation fees
  • Timeline and deliverables
No activation spend occurs without written approval.
When Investment Increases
Investment increases when brands want faster access, higher priority, more proactive execution, and guaranteed contracted integrations.
Brands do not pay more because something takes longer - they pay more to accelerate momentum and secure priority outcomes.
Important Note
Detailed activation scenarios, impression forecasts, and budget models are developed after Playbook alignment and provided separately based on goals, category dynamics, and timing.
Optional Execution Programs (Activated as Needed)
Brands can activate one or more of the following based on goals and budget:
  • [HB] Invest – Strategic paid partnerships (film, TV, music, sports, events, celebrity endorsements)
  • [HB] Produce – Original content and IP ownership (co-branded content, commercials, docuseries)
  • [HB] Amplify – PR, influencer amplification, retail activations, and paid media extensions
How Brands Typically Scale
  • Year 1: Establish foundation, relationships, and early wins
  • Year 2: Activate higher-impact paid partnerships with stronger negotiating leverage
  • Year 3+: Scale into premium integrations, exclusivity, and long-term cultural presence
This approach avoids one-off placements and instead builds sustained momentum.
Strategic Power: [HB]Points in Action
Your subscription investment translates directly into [HB]Points—our proprietary campaign currency engineered for activating partnerships and services with unmatched efficiency.
Our [HB]Points Framework:
  • Every $1K invested earns 1 [HB]Point.
  • [HB]Points drive agency services and strategic activations.
  • Cash covers third-party costs, including talent fees, production, and media.
  • [HB]Points remain valid for 36 months, securing your investment value.
Maximize Future Activations with Point Banking
Invest Today, Activate Tomorrow:
  • Acquire point bundles upfront, securing discounted pre-negotiated pricing.
  • Bank unused points for up to 36 months, ensuring long-term flexibility.
  • Deploy capital precisely when optimal opportunities emerge.
  • Lock in today's favorable pricing for all future activations.
Unlock Enhanced Value Through Bundling:
Commit to larger point bundles and receive significant bonus credits:
  • $100K bundle: +2.5% bonus = 102.5 points
  • $250K bundle: +5% bonus = 262.5 points
  • $500K bundle: +7.5% bonus = 537.5 points
  • $1M+ bundle: +10% bonus = 1,100+ points
  • Multi-million bundles: Benefit from up to 10%+ bonus through custom enterprise pricing.
Strategic Advantage:
  • Budget flexibility: Commit budget now; execute projects when strategic.
  • Superior pre-negotiated pricing: Higher upfront commitment yields greater discounts.
  • Optimized timing: Capitalize on perfect opportunities without compromising buying power.
  • Multi-year planning: Fund 2-3 years of activations at secured, pre-negotiated pricing.
Our structure liberates brands from rigid resource allocation models, establishing a modern, platform-enabled partnership framework built for exponential scale.
Example:
A brand investing $500K upfront secures 537.5 points (a 7.5% bonus), deploying them strategically over 36 months as opportunities emerge. This approach locks in pricing and maximizes buying power.
The Strategic Impact of Points
[HB]Access
Seamless partnership execution
[HB]Produce
Strategic content creation
[HB]Amplify
Dynamic PR, events, and campaigns
Unlock Maximum Investment Value
  • $100K-$249K: +2.5% bonus points
  • $250K-$499K: +5% bonus points
  • $500K-$999K: +7.5% bonus points
  • $1M+: +10% bonus points
Elevated agency commitments unlock increased bonus credit percentages. Contact us to establish custom enterprise arrangements.
Maximize Your Buying Power: Elevate Your Tier for Pre-Purchase Points
Brands strategically elevate to higher subscription levels, pre-purchasing points for future activations and campaigns. This maximizes buying power and secures volume-based discounts.
Our Tiered Advantage:
  • Select a tier exceeding immediate needs.
  • Pre-purchase points at the enhanced bonus rate of the higher tier.
  • Bank these points, deploying them strategically throughout the year.
  • Receive transparent breakdowns detailing point application and program optimization.
  • Track point balance and ROI in real-time through your dedicated dashboard.
Example:
A brand planning $1M in activations commits to Gold Tier ($500K subscription), securing 500 base points plus 37.5% bonus points (687.5 total points) over the Silver Tier's 250 base plus 12.5% bonus (281.25 total points).
  • A 144% increase in points for future activations.
  • A demonstrably lower effective cost per point.
  • Priority access and enhanced service capacity are guaranteed.
  • Achieve greater flexibility for opportunistic partnerships.
This strategy is ideally suited for brands that:
  • Possess confirmed activation budgets for the fiscal year.
  • Demand predictable, locked-in pricing.
  • Plan for rapid scalability upon foundational establishment.
  • Prioritize maximizing ROI through volume efficiencies.
We ensure transparent point tracking and provide detailed breakdowns, illustrating precisely how your points are applied, optimized, and reduced across every program element.
Activation Fees: Transparent, Scoped, and Applied Only When You Activate
Activation fees apply only to contracted, guaranteed partnerships and represent work that sits outside the subscription's baseline platform access and service capacity.
Unlike traditional agencies that charge a single percentage for limited coordination, Hollywood Branded manages the full lifecycle of each partnership — from deal structure through execution and co-promotional alignment.
How Activation Fees Are Structured
1
Strategic Negotiation & Contracting (~10%)
  • Opportunity sourcing and evaluation
  • Negotiation with producers, studios, talent, and rights holders
  • Deal structuring and usage terms
  • Legal coordination and documentation
  • Brand safety and risk review
2
Execution & Production Management (~20%)
  • On-set coordination and supervision
  • Product logistics, fulfillment, and continuity
  • Creative and script alignment
  • Quality control and compliance
  • Post-production follow-up and reporting
  • Coordination across agencies an partners
Most agencies handle only one side of this process. Hollywood Branded manages both.
Flexible Activation Structures Available
Activation structures align with program complexity and volume, offering:
Tiered activation fees for straightforward vs. complex integrations
Volume-based efficiencies for multi-placement programs
Annual activation fee caps for budget predictability
Pilot or year-one structures to establish performance before scaling
These options preserve transparency while allowing programs to scale responsibly.
Why This Model Works
  • Subscription funds the foundation and lowers effective service costs
  • Activation fees apply only when value is guaranteed
  • Bonus Points return value to the brand as spend increases
  • No hidden fees or bundled surprises
  • Clear separation between baseline access and incremental execution
Cost Transparency & Third-Party Documentation
All third-party costs are handled with complete transparency and documented at every stage:
What Qualifies as Third-Party Costs:
  • Production company fees for guaranteed integrations
  • Talent fees for celebrity endorsements
  • Event venue and activation costs
  • Influencer partnership fees
  • Content production costs (for [HB]Produce programs)
  • Media buys (when required for amplification)
Our Documentation Process:
1. Pre-Approval
  • Detailed cost breakdown provided before any commitment
  • Line-item budget showing: production fees, talent fees, activation costs, and agency fees
  • Written approval required from client before proceeding
  • No hidden costs or surprise charges
2. During Execution
  • Real-time expense tracking in your dashboard
  • Invoice copies from all third-party vendors
  • Regular budget status updates
  • Change order process for any scope adjustments
3. Post-Campaign
  • Comprehensive final reconciliation report
  • All third-party invoices and receipts provided
  • Variance analysis (budget vs. actual)
  • ROI calculation with full cost attribution
Payment Flow:
For contracted partnerships requiring third-party fees:
  • Client approves partnership and budget
  • Client funds are held in escrow or paid directly to Hollywood Branded
  • Hollywood Branded manages all vendor payments
  • Full documentation provided with each payment
  • Final reconciliation within 30 days of campaign completion
Preferred Production Company pre-negotiated pricing frameworks:
We negotiate bulk access agreements with preferred production companies for discounted pre-negotiated pricing frameworks, maximizing placement opportunities within your budget. These pre-negotiated pre-negotiated pricing frameworks are shared transparently during opportunity presentation.
Cost Control Measures:
  • Competitive bidding for major productions
  • Pre-negotiated pre-negotiated pricing frameworks with frequent partners
  • Volume discounts passed directly to clients
  • No markup on third-party vendor costs (agency fee is separate and transparent)
Audit Rights:
Clients have full audit rights to review:
  • All third-party vendor contracts
  • Payment records and receipts
  • Budget allocation and spending
  • Agency fee calculations
This ensures you have complete visibility into where every dollar goes and confidence that your investment is being managed responsibly.
Additional Case Study
Case Study: FLIR's 8-Year Product Placement Success
Explore how a consistent and strategic approach to product placement has solidified FLIR's brand presence in Hollywood's most influential productions:
1
Long-Term Partnership
An 8-year ongoing product placement program, demonstrating sustained brand visibility and deep industry integration.
2
Extensive Media Exposure
Achieved 770+ visual and 105+ verbal mentions across diverse platforms including TV, film, and streaming.
3
Impressive Reach & Value
Generated over 320 million impressions with an estimated $42 million value for first airing only.
4
High-Profile Collaborations
Secured partnerships with major productions like Rampage and prominent artist collaborations, including those with Post Malone.
5
Multi-Platform Presence
Established a strong presence across leading platforms such as HBO, Netflix, Amazon Prime, and many more, ensuring broad audience exposure.
6
Sustained Growth Trajectory
Demonstrated continuous growth from 2013-2021, consistently expanding audience reach and market penetration.

The Power of Consistency:
FLIR's success demonstrates how sustained product placement programs build compound value. Each placement creates industry relationships that lead to better opportunities, higher-profile productions, and proactive outreach from decision-makers.
FLIR's 8-year partnership delivered 1.3 billion first-run impressions at just $0.32 CPM - and the content is still airing today, continuing to reach new audiences at no additional cost.
"Hollywood Branded has secured many high-profile placements for FLIR. Their proactive approach to brand integration and extensive industry knowledge has gotten our brand in front of new audiences. It's truly a pleasure to work with a team so passionate about what they do."
— Vatche Arabian, Director of Content Marketing, FLIR
8 Year Client | 80+ Productions | 1.3B Viewers Reached
What Our Clients Say
"How do you begin to thank an organization that is as passionate as you are about your work and purpose? Not only does Hollywood Branded know what they are doing, they are smart marketers, kind and a joy to work with. If you have a brand that needs to be seen by the people who matter, call Hollywood Branded today. You'll be glad you did."
— Greg Stromberg, Founder + CEO
Canned Water 4 Kids
(6 Years of Partnership Building)
"I sooooo appreciate the quality of what you are sending over and so glad I hunted you down from Google!!"
— Jennifer Stith, Chief Brand Officer + Vice President of Marketing at BUMBLE
PARTNERSHIPS WITH ELLEN, RIVERDALE, BOOK CLUB, JANE THE VIRGIN, THROWING SHADE + BROAD CITY
"Influencer marketing is where it is at. That's where people are really making decisions... Hollywood Branded really helped change the game for us. They handled all negotiations, we didn't have to do anything, and they already had this really engaged network of influencers they work with... You get amazing content and partnerships."
Justin Arman
President + Co-Founder at MY MAGIC MUD
40+ INFLUENCER CAMPAIGNS AND PRODUCT PLACEMENT
Who This Is For
Hollywood Branded partners with brand marketers, agency leaders, and business development professionals who are ready to break through the noise and build lasting cultural relevance.
Break through advertising noise with authentic storytelling
Consumers skip ads, but they don't skip the stories they love. We help your brand become part of the narrative.
Leverage entertainment for brand lift & sales
Pop culture drives purchasing decisions. We position your brand in the moments that matter most to your audience.
Build a sustainable cultural presence
One-off placements fade. We create ongoing visibility that compounds over time, building brand equity that lasts.
Who This Is NOT For:
Hollywood Branded is not a fit for brands looking for one-off placements, guaranteed screen time, or short-term influencer swaps. Our programs are designed for brands committed to building long-term cultural relevance through entertainment.
Meet Hollywood Branded
18 Years of Pop Culture Mastery
We don't chase trends. We build the brand moments that become them.
With nearly two decades of experience and over 10,000 campaigns under our belt, we've helped launch, scale, and reposition brands through the power of pop culture. Our team doesn't just find a place for your brand - we craft the story around it.
Our expertise extends to partnerships with 250+ major brands, granting us unparalleled access to Hollywood's top productions, celebrities, and influencers. We offer a full-service team covering strategy, negotiation, production, PR, and influencer marketing.
What Makes Us Different:
  • We're the agency behind the Expensify F1: The Movie phenomenon
  • The force behind Pilot Pen's Mean Girls sell-out success
  • The ones who helped make Canadian Club cool again with Mad Men

"The team at Hollywood Branded are phenomenal! They were truly authentic agency partners. I felt like they were an extension of our team throughout the entire brand integration campaign."
— Meghann Craig, VP Marketing, Empower Media Marketing
White Cloud and Famous Footwear campaigns
This isn't luck. It's strategy, experience, and relentless execution.
Hollywood Branded By The Numbers
18 Years of Proven Excellence
18
Years
In business delivering results
10,000+
Partnerships
Delivered across entertainment
250+
Brands
Served and scaled
$278M+
PR Value
(Expensify campaign alone)
3T+
Impressions
Delivered to audiences worldwide
$0.18-$3.00
Average CPM
(vs. $20-$50 traditional advertising)
3,000+
Articles Published
Industry thought leadership
#1
Most Quoted
In our expertise niche globally
400+
Podcast Episodes
Marketing Mistakes & How To Avoid Them
These aren't projections. These are results.
Industries We Serve: Specialized Expertise Across Sectors
Hollywood Branded has deep expertise across diverse industries.
Alcohol & Beverages
Wine, spirits, beer, non-alcoholic
Beauty & Skincare
Cosmetics, skincare, personal care
Financial Services
Banking, fintech, credit cards, investments
Fashion & Apparel
Clothing, accessories, footwear
Fitness & Wellness
Gyms, supplements, wellness, health tech
Pet Products
Pet food, toys, accessories, vet services
Luxury Goods
Watches, jewelry, handbags, premium brands
Kids & Baby
Toys, baby products, kids' apparel
Electronics & Tech
Electronics, smart devices, tech platforms
Food & Restaurants
QSR, dining, food brands, meal kits
Travel & Hospitality
Hotels, resorts, airlines, tourism
Subscription Services
Streaming, meal kits, software, memberships
Automotive
Cars, motorcycles, transport
IP Holders
Entertainment, licensed brands, franchises
Home & Garden
Furniture, decor, appliances, outdoor living
Healthcare & Pharma
Medical devices, pharmaceuticals, health services, telehealth
What's In Your [HB]Box?
The Full Menu of Pop Culture Partnerships
Content & Production
  • Film, TV & Music Video Integration
  • Reality TV & Competition Show Partnerships
  • Branded Content
  • Documentary Development
  • Gaming & Esports Collaborations
  • Streaming Platform Partnerships
  • Animation & Kids Content
Talent & Culture
  • Celebrity Partnerships & Ambassadorships
  • Influencer Campaign Activations
  • Athlete Collaborations & NIL
  • Fashion, Beauty & Style Collabs
  • Music Artist & Musician Partnerships
  • Cultural Tastemaker Collabs
  • Hollywood Industry Seeding
Sports & Leagues
  • League Sponsorships (NFL, NBA, FIFA, Formula 1)
  • Team Partnerships & Arena Activations
  • Athlete Endorsements
  • Global Event Sponsorships
  • Esports Team & League Partnerships
  • Sports Media & Content Partnerships
  • Winter Sports Partnerships
  • Extreme Sports & Action Sports
Experiences & Events
  • Red Carpet & Awards Season
  • Major Festivals & Live Events
  • Trade Show & Corporate Conferences
  • Theme Park & Attractions
  • Cultural & Art Events
  • Interactive Tech Experiences
  • Seasonal & Holiday Activations
  • Premiere & After-Party Access
  • Award Show Gift Suites
Commerce & Amplification
  • Licensing & IP Partnerships
  • Retail & E-commerce Collabs
  • Food & Beverage Partnerships
  • Paid Media & Amplification
  • PR & Media Relations
  • Financial Services & Fintech
Cause & Global Impact
  • CSR Campaign Collaborations
  • Philanthropy & Foundation Partnerships
  • Cultural Heritage Campaigns
  • Global & Cross-Border Collaborations
  • Education & Thought Leadership
  • NGO & Nonprofit Media Partnerships
Reference & Planning Detail
Product Category Fit & Placement Opportunities
Understanding Your Brand's Hollywood Potential
Not all product categories have equal placement opportunities. Here's how different types of products perform in our trade program:
Higher Opportunity Categories
These categories have the most placement opportunities available, making them easier to place and generally more cost-effective.
  • Consumer electronics
  • Food & beverage
  • Fashion & accessories
  • Home goods
  • Health & wellness
  • Books & magazines
More Exclusive Categories
These categories have fewer opportunities available, making placements more selective but still achievable.
  • Sporting goods
  • Pet products
  • Toys & games
  • Beauty & personal care
  • Fintech and Finance
Specialized Categories
These categories require more coordination and specialized sourcing, which drives higher pricing due to the additional effort required for successful placement.
  • Automotive
  • Large appliances
  • B2B services
  • Industrial equipment
Why Non-Traditional Brands Still Benefit From Trade + Educate Programs
Even if your brand doesn't fit the "typical" product placement profile, the [HB]Trade + Educate program remains essential to your Hollywood strategy.
What Trade + Educate Delivers for Non-Traditional Categories:
  • Signage & Environmental Branding – Logos, posters, digital displays, and branded environments that appear in scenes
  • No-Fee Partnership Opportunities – Event sponsorships, behind-the-scenes integrations, and production partnerships that don't require paid placement fees
  • Year-Round Education & Relationship Building – Continuous outreach to prop masters, set decorators, costume designers, producers, and directors to educate them about your brand and help them find creative solutions for their projects
  • First-Look Access – When a contracted opportunity does arise that fits your brand, you're already top-of-mind with decision-makers
The Reality: Most entertainment partnerships don't happen through a single "big moment." They're built through consistent presence, education, and relationship equity over time. Trade programs ensure you're in the conversation when opportunities emerge—whether that's signage in a tech startup scene, a logo on a racing suit, or a custom integration in a relevant storyline.
This is why Trade is the foundation of every tier, regardless of product category.

WHY TRADE WORKS
60% of productions don't accept paid placements due to creative/legal restrictions. Our trade-based approach bypasses these barriers, accessing high-profile content unavailable through traditional paid placement.
IMPORTANT CLARIFICATION: Trade placements are not contracted integrations. HB guarantees your brand's products will be seeded into the specified number of sets, but final visibility depends on camera angle, editing, and storyline. Each category has an average likelihood ratio of how often brands appear on screen - these are opportunities, not guarantees.
CUSTOM CONSULTATION NOTE: Specialized categories receive adjusted program parameters and additional logistics support with tailored success strategies. Contact us for a custom consultation if your brand falls into these categories.
The Relationship-Building Power of Product Placement
Beyond Visibility: Building Your Hollywood Brand Equity
Product placement isn't just about getting your products on screen—it's about systematically building relationships and brand familiarity that transforms how Hollywood views your brand. Every placement creates advocates, builds trust, and positions your brand as the go-to choice for decision-makers across the industry.
1
Introduction
Trade placements introduce your brand to key decision-makers across multiple productions simultaneously.
2
Familiarity
Repeated exposure builds trust and top-of-mind awareness among prop masters, set decorators, and production teams.
3
Preference
Your brand becomes their preferred choice, leading to proactive outreach and more impactful placement opportunities.
4
Partnership
Established relationships unlock paid placement opportunities with enhanced long-term value from decision-makers who already advocate for your brand.
Why Consistency Wins
Every trade placement or relationship opener is an investment in your Hollywood brand equity. Here's how consistent participation transforms your market position:
  • Month 1-6: Initial introductions and first impressions across multiple productions
  • Month 6-12: Growing familiarity leads to repeat requests and more impactful placement opportunities
  • Year 2: Proactive outreach begins as your brand becomes top-of-mind for decision-makers
  • Year 3+: Established relationships unlock premium paid placement opportunities with compounding exposure and strategic value

The Bottom Line: While competitors fight for attention with unknown brands, your consistent trade placement strategy builds the the relationships that materially improve access, pricing, and opportunity quality over time. When a production needs your product category, they think of YOUR brand first - not because you paid the most, but because you've earned their trust and preference through consistent, professional partnership.
This is why we recommend 3-year commitments: the real value comes not just from individual placements, but from the cumulative relationship equity that transforms your brand from vendor to preferred partner.
Your effective CPM decreases over time as content continues to air and stream
Traditional Advertising: Fixed costs, limited runs, and visibility that ends when the campaign concludes.
Entertainment Integration: Your brand embedded in entertainment content aims to deliver enduring value for years—even decades—as that content:
  • Airs in syndication
  • Streams on platforms like Netflix, Hulu, and Amazon Prime
  • Plays on airlines and hotels worldwide
  • Reaches international markets
  • Is discovered by new audiences over time
What This Enables:
Your effective CPM decreases over time as content continues to air and stream. A placement that costs $250K today could generate hundreds of millions of impressions over the content's lifetime, potentially driving your effective CPM to very low figures.
Real Results.
BlackBerry's 10-year partnership historically delivered 6.5 billion first-run impressions, with a resulting effective CPM of just $0.18—and the content is still airing today, continuing to reach new audiences at no additional cost.
The team is delightful, motivated, and professional - and also fiscally responsible and doesn't overcharge for services. If you're looking for a specialist agency, I highly recommend Hollywood Branded.
Hollywood Branded is apolitical, connected, and knowledgeable within the brand partnership field for film and TV and can do everything from placing your product in a show to negotiating a full-blown celebrity endorsement-driven promotional campaign with the brand and content partner."
— Kerri Cockrill, Director of Brand Marketing, BlackBerry
10 Year Client | 1,600+ Productions | 6.5B Viewers Reached
Frequently Asked Questions
Q: Is [HB]Playbook required?
A: Yes. It's your strategic foundation. Start with Discovery consultation or full Playbook depending on your tier.
Q: Is [HB]Radar required?
A: Yes. Radar is your opportunity intelligence system that identifies both trade and paid partnership opportunities across the entertainment landscape.
Q: How do Points work?
A: Your subscription investment converts to [HB]Points. Higher tiers earn bonus points (2.5%-10%). Points fund agency services and activations. Cash covers third-party costs (talent fees, production, media).
Q: When will we see results?
A: Opportunities within 30 days. TV placements: 3-9 months to air. Films: 9-18 months. Trade program: First placements in 3-6 months with ongoing relationship building.
Q: Can we start small and scale up?
A: Absolutely. Start at Starter ($100K) or Bronze ($150K) level and scale as you see results. Higher tiers unlock bonus points for greater value.
Q: What if a partnership doesn't deliver?
A: Our programs are designed to adapt dynamically based on real-time production availability and performance data.
Q: What's the typical investment range?
A: Programs start at $100K annually. Comprehensive campaigns with paid partnerships typically range $500K-$5M+ depending on scope. We build to your budget during the Playbook process.
Q: What if we need more Trade + Educate capacity than our tier includes?
A: Your subscription tier sets your foundation, not your ceiling. Additional Trade + Educate capacity can be added through dedicated budget expansion—allowing you to scale execution without changing your core subscription level.
Q: What if my Trade + Educate needs don't match my subscription allocation?
A: Your subscription sets a baseline Trade + Educate allocation, but we build flexibility into every program. If your trade program requires more or fewer points than allocated, we'll reallocate between trade and partnership activation budgets to optimize your results. This ensures your program adapts to real-world opportunities without rigid constraints.
Risk Mitigation & Brand Safety
Protecting Your Brand's Reputation
Protecting your brand's reputation and building positive perception is our mission. We implement robust protocols to ensure secure, impactful partnerships aligned with your values, safeguarding your brand from common industry challenges.
Brand Safety Protocols
Proactive monitoring and multi-layered protocols safeguard your brand from detrimental associations.
Content Vetting Process
Multi-stage review from script analysis to final content ensures full alignment before release.
Crisis Management
24/7 monitoring, rapid response, and strategic communication plans mitigate negative impacts.
Legal Protection
Comprehensive contract safeguards and IP protection minimize risks. We can leverage our legal team or collaborate with yours.
Quality Assurance
Performance guarantees and remediation processes ensure campaigns consistently meet expectations.
Strategic Discovery Security
Our mandatory [HB]Playbook process ensures every partnership aligns with your brand values and objectives, preventing costly misalignments.
We anticipate challenges, cut through complexity, and find solutions to ensure your brand thrives in Hollywood. After 18 years, we've learned to navigate obstacles and secure wins.
Ready to make your brand a star?
Take the first step towards unparalleled brand visibility and impact in the entertainment industry. Our team is ready to help you navigate the path to success and unlock Hollywood access.
What Happens Next?
Your Journey From First Call to Pop Culture Stardom
Here's your simple path from first call to pop culture stardom:
01
Step 1: Discovery Call
  • Share goals & objectives
  • Discuss budget & timeline
  • Explore subscription tiers
02
Step 2: Strategic Assessment
  • Analyze brand & audience
  • Identify pipeline opportunities
  • Develop custom [HB]Playbook
03
Step 3: Program Kickoff
  • Finalize contract & tier
  • Activate [HB]Radar monitoring
  • Setup team & channels
04
Step 4: Active Campaigns
  • Weekly opportunity reviews
  • Real-time partnership negotiations
  • Campaign execution & reporting
05
Step 5: Scale & Amplify
  • Leverage early wins
  • Expand into paid partnerships
  • Build long-term cultural presence
Ready to get started? Let's schedule your Discovery call.
+1 310 606 2030
info@hollywoodbranded.com
Your brand's Hollywood moment is waiting. Let's make it the star.

Reference & Planning Detail
Service Level Commitments & Volume Expectations
This section is provided for transparency and planning. Service levels scale by tier and category, and remain flexible based on real-world opportunity flow.
What You Can Expect: Clear Commitments by Tier for both opportunity intelligence and trade program execution.
Platform access, intelligence, forecasting, and relationship equity operate continuously and are not reflected in service capacity ranges.
What Every Tier Includes:
Your Foundation
[HB]Radar Opportunity Intelligence
  • Volume: 30+ opportunities vetted & delivered weekly into our platform (120+ monthly, 1,500+ annually)
  • Response: New opportunities surfaced within 1-2 business days; client questions within a standard response window; urgent notifications same-day.
  • Quality: AI + human vetting for brand alignment, strategic fit scoring, competitive analysis, budget & timeline transparency.
[HB]Trade Program Execution
Note: Includes both on-screen and behind-the-scenes touchpoints (celebrity/influencer seeding, talent agent outreach, writers' room seeding, industry gifting, PR sampling, producer/prop master relationship cultivation) - all executed by Hollywood Branded team resources (no third-party fees).
Placement Volume Factors: Your volume is determined by your Subscription Tier (service capacity & priority) and your Product Category (operational complexity & opportunity frequency).
  • Category Complexity Factors: Placement frequency, logistics model (consumable vs. returnable), sourcing complexity, warehousing needs, team investment.
Reporting & Communication SLAs
  • Dashboard: 24/7 real-time access to performance metrics.
  • Cadence: Weekly Radar summaries, monthly placement updates, quarterly strategic reviews.
  • Account Management: Standard inquiries within a standard response window; urgent within an accelerated response window; continuous on-call support for active productions.
Contract & Legal Support
  • Turnaround: Contract review 2-3 business days; negotiation 1-2 weeks; final execution within 2 business days of agreement.
Production Coordination
  • Logistics: Product shipment coordination 3-10 business days notice; on-set supervision scheduled; post-production follow-up within 1 week of filming.
  • Brand Safety: Script review within 1 business day; on-set quality control real-time; post-production review before final air date.
Paid Partnership Activation
  • Timelines: Opportunity presentation to decision 1-4 weeks; contract negotiation 2-4 weeks; production execution varies; post-campaign reporting within 2 weeks of completion.
How Service Scales by Tier
1
Discovery | Starter Tier
What Discovery | Starter Includes:
[HB]Playbook (Foundational)
  • Basic brand positioning for entertainment integration
  • Core messaging guidelines and brand safety parameters
  • Initial opportunity identification framework
  • Quarterly Playbook updates and refinements
[HB]Radar Opportunity Intelligence
  • Standard filtering and opportunity curation
  • Access to 30+ vetted opportunities weekly (same volume as all tiers)
  • 1-2 business day opportunity surfacing
  • Basic strategic fit scoring
  • Standard response window (within 1 business day for inquiries)
[HB]Trade Program Execution
  • Entry-level trade touchpoint volume (ideal for consumable products or testing)
  • Product drops and seeding programs
  • Basic celebrity/influencer gifting
  • Initial relationship building with prop masters and set decorators
  • Standard logistics coordination (5-10 business days notice)
  • Focus on building foundational Hollywood relationships
What "Entry-Level" Means:
Discovery | Starter tier is designed for brands who want to test entertainment marketing without major commitment. You'll get real placements and real relationship building, but at a pace that matches testing budgets. Think: 2-4 placements per quarter for consumables, or 1-2 placements per quarter for durable goods.
Account Management
  • Shared account support (you'll have a team contact, not a dedicated manager)
  • Quarterly strategic check-ins
  • Email and platform-based communication
  • Standard response window
Production Coordination
  • Standard coordination with 5-10 business days notice
  • Basic brand safety review
  • Placement tracking and reporting
Reporting
  • Quarterly performance reports
  • Access to online dashboard
  • Basic media valuation
Ideal for: Brands testing entertainment marketing for the first time with foundational investment ($90K-$140K total program annually)
  • Brands wanting to understand the Hollywood ecosystem before scaling
  • Companies needing proof-of-concept before larger investment
What Discovery | Starter Does NOT Include:
  • Dedicated account manager
  • Priority opportunity access
  • Expedited production coordination
  • On-set supervision
  • Monthly strategic sessions
  • Proactive opportunity sourcing
2
Foundation | Bronze Tier
  • All "All Tiers" commitments
  • Standard filtering and opportunity curation
  • Entry-level trade touchpoint volume with foundational service capacity and standard priority
  • Assigned Account Manager
  • Quarterly strategic check-ins and performance reviews
  • Standard production coordination (3-10 business days notice)
Ideal for: Brands ready to establish consistent Hollywood presence
3
Growth | Silver Tier
[HB]Radar Opportunity Intelligence
  • All "All Tiers" commitments plus:
  • Enhanced strategic filtering and priority curation of high-value opportunities.
[HB]Trade Program Execution
Growth | Silver Tier investment provides the baseline trade touchpoint volume across all product categories, with standard service capacity and priority access.
Account Management
  • Dedicated Account Manager.
  • Monthly strategic check-ins and quarterly performance reviews.
Standard Production Coordination
  • Standard notice for product shipment coordination (3-10 business days).
  • Scheduled on-set supervision for key placements.
4
Leader | Gold Tier
[HB]Radar Opportunity Intelligence
  • All "All Tiers" commitments plus:
  • Proactive identification of emerging trends and bespoke opportunities.
[HB]Trade Program Execution
Leader | Gold Tier investment provides an average 20-30% increase in trade touchpoints compared to Growth | Silver Tier, across all product categories, due to enhanced service capacity and priority access.
Enhanced Account Management
  • Dedicated Senior Account Manager.
  • Priority scheduling for quarterly strategy sessions.
Expedited Production Coordination
  • Reduced notice for product shipment coordination (2-7 business days).
  • Dedicated on-set liaison for critical placements.
5
Star | Platinum Tier
[HB]Radar Opportunity Intelligence
  • All "Leader | Gold Tier" commitments plus:
  • Exclusive access to pre-market insights and unreleased production information.
[HB]Trade Program Execution
Star | Platinum Tier investment provides an average 40-50% increase in trade touchpoints compared to Growth | Silver Tier, across all product categories, due to maximum service capacity, top-tier priority, and exclusive access relationships.
Premium Account Management
  • Executive-level strategic oversight.
  • Monthly dedicated deep-dive strategy sessions.
  • On-demand strategic consultations.
White-Glove Production Services
  • Immediate product shipment coordination (1-2 business days notice for urgent needs).
  • Full-time on-set brand representative for all major placements.
  • Customized brand safety protocols and real-time legal counsel integration.
Exclusive Access
  • First-look opportunities at new projects.
  • Direct access to key decision-makers in Hollywood.
6
Icon | Diamond Tier (Enterprise)
[HB]Radar Opportunity Intelligence
  • All "Star | Platinum Tier" commitments plus:
  • Global market intelligence and cross-territory opportunity identification
  • Executive-level strategic forecasting
[HB]Trade Program Execution
Icon Tier investment provides maximum trade touchpoint volume with enterprise-level service capacity, global priority access, and dedicated cross-functional team resources.
Enterprise Account Management
  • C-suite strategic partnership oversight
  • Weekly executive briefings and on-demand consultations
  • Dedicated cross-functional team (strategy, legal, production, PR)
Enterprise Production Services
  • Global logistics coordination with continuous response capability
  • Full-time brand representatives across multiple markets
  • Custom brand safety and legal frameworks
  • Priority access to all global opportunities
Strategic Advantages
  • Global first-right-of-refusal across all markets
  • Custom partnership structures and exclusive access programs
  • Integration with executive workshops and industry leadership positioning
These commitments ensure you have predictable, consistent support throughout your Hollywood integration journey, scaled to your investment level.

Reference & Planning Detail
Service Level Commitments & Volume Expectations
This section is provided for transparency and planning. Service levels scale by tier and category and remain flexible based on real-world opportunity flow.
What You Can Expect: Clear Commitments by Tier for both opportunity intelligence and trade program execution.
Platform access, intelligence, forecasting, and relationship equity operate continuously and are not reflected in service capacity ranges.
What Every Tier Includes:
Your Foundation
[HB]Radar Opportunity Intelligence
  • Volume: 30+ opportunities vetted & delivered weekly into our platform (120+ monthly, 1,500+ annually)
  • Response: New opportunities surfaced within 24-48 priority response levels; client questions responded to within a 4-unit business cycle; urgent notifications same-day.
  • Quality: AI + human vetting for brand alignment, strategic fit scoring, competitive analysis, budget & timeline transparency.
[HB]Trade Program Execution
Note: Includes both on-screen and behind-the-scenes touchpoints (celebrity/influencer seeding, talent agent outreach, writers' room seeding, industry gifting, PR sampling, producer/prop master relationship cultivation) - all executed by Hollywood Branded team resources (no third-party fees).
Placement Volume Factors: Your volume is determined by your Subscription Tier (service capacity & priority) and your Product Category (operational complexity & opportunity frequency).
  • Category Complexity Factors: Placement frequency, logistics model (consumable vs. returnable), sourcing complexity, warehousing needs, team investment.
Reporting & Communication SLAs
  • Dashboard: 24/7 real-time access to performance metrics.
  • Cadence: Weekly Radar summaries, monthly placement updates, quarterly strategic reviews.
  • Account Management: Standard inquiries responded to within a standard response window; urgent within an accelerated response window; 24-unit on-call resource for active productions.
Contract & Legal Support
  • Turnaround: Contract review 2-3 business days; negotiation 1-2 weeks; final execution within 48 priority response levels of agreement.
Production Coordination
  • Logistics: Product shipment coordination 3-10 business days notice; on-set supervision scheduled; post-production follow-up within 1 week of filming.
  • Brand Safety: Script review within 24 priority response levels; on-set quality control real-time; post-production review before final air date.
Paid Partnership Activation
  • Timelines: Opportunity presentation to decision 1-4 weeks; contract negotiation 2-4 weeks; production execution varies; post-campaign reporting within 2 weeks of completion.
How Service Scales by Tier
1
Discovery | Starter Tier
What Discovery | Starter Includes:
[HB]Playbook (Foundational)
  • Basic brand positioning for entertainment integration
  • Core messaging guidelines and brand safety parameters
  • Initial opportunity identification framework
  • Quarterly Playbook updates and refinements
[HB]Radar Opportunity Intelligence
  • Standard filtering and opportunity curation
  • Access to 30+ vetted opportunities weekly (same volume as all tiers)
  • 24-48 priority response levels for opportunity surfacing
  • Basic strategic fit scoring
  • Standard response window (24 priority response levels for inquiries)
[HB]Trade Program Execution
  • Entry-level trade touchpoint volume (ideal for consumable products or testing)
  • Product drops and seeding programs
  • Basic celebrity/influencer gifting
  • Initial relationship building with prop masters and set decorators
  • Standard logistics coordination (5-10 business days notice)
  • Focus on building foundational Hollywood relationships
What "Entry-Level" Means:
Discovery | Starter tier is designed for brands who want to test entertainment marketing without major commitment. You'll get real placements and real relationship building, but at a pace that matches testing budgets. Think: 2-4 placements per quarter for consumables, or 1-2 placements per quarter for durable goods.
Account Management
  • Shared account support (you'll have a team contact, not a dedicated manager)
  • Quarterly strategic check-ins
  • Email and platform-based communication
  • Standard response window
Production Coordination
  • Standard coordination with 5-10 business days notice
  • Basic brand safety review
  • Placement tracking and reporting
Reporting
  • Quarterly performance reports
  • Access to online dashboard
  • Basic media valuation
Ideal for: Brands testing entertainment marketing for the first time with foundational investment ($90K-$140K total program annually)
  • Brands wanting to understand the Hollywood ecosystem before scaling
  • Companies needing proof-of-concept before larger investment
What Discovery | Starter Does NOT Include:
  • Dedicated account manager
  • Priority opportunity access
  • Expedited production coordination
  • On-set supervision
  • Monthly strategic sessions
  • Proactive opportunity sourcing
2
Foundation | Bronze Tier
  • All "All Tiers" commitments
  • Standard filtering and opportunity curation
  • Entry-level trade touchpoint volume with foundational service capacity and standard priority
  • Assigned Account Manager
  • Quarterly strategic check-ins and performance reviews
  • Standard production coordination (3-10 business days notice)
Ideal for: Brands ready to establish consistent Hollywood presence
3
Growth | Silver Tier
[HB]Radar Opportunity Intelligence
  • All "All Tiers" commitments plus:
  • Enhanced strategic filtering and priority curation of high-value opportunities.
[HB]Trade Program Execution
Growth | Silver Tier investment provides the baseline trade touchpoint volume across all product categories, with standard service capacity and priority access.
Account Management
  • Dedicated Account Manager.
  • Monthly strategic check-ins and quarterly performance reviews.
Standard Production Coordination
  • Standard notice for product shipment coordination (3-10 business days).
  • Scheduled on-set supervision for key placements.
4
Leader | Gold Tier
[HB]Radar Opportunity Intelligence
  • All "All Tiers" commitments plus:
  • Proactive identification of emerging trends and bespoke opportunities.
[HB]Trade Program Execution
Leader | Gold Tier investment provides an average 20-30% increase in trade touchpoints compared to Growth | Silver Tier, across all product categories, due to enhanced service capacity and priority access.
Enhanced Account Management
  • Dedicated Senior Account Manager.
  • Priority scheduling for quarterly strategy sessions.
Expedited Production Coordination
  • Reduced notice for product shipment coordination (2-7 business days).
  • Dedicated on-set liaison for critical placements.
5
Star | Platinum Tier
[HB]Radar Opportunity Intelligence
  • All "Leader | Gold Tier" commitments plus:
  • Exclusive access to pre-market insights and unreleased production information.
[HB]Trade Program Execution
Star | Platinum Tier investment provides an average 40-50% increase in trade touchpoints compared to Growth | Silver Tier, across all product categories, due to maximum service capacity, top-tier priority, and exclusive access relationships.
Premium Account Management
  • Executive-level strategic oversight.
  • Monthly dedicated deep-dive strategy sessions.
  • On-demand strategic consultations.
White-Glove Production Services
  • Immediate product shipment coordination (24-48 resource deployment notice for urgent needs).
  • Full-time on-set brand representative for all major placements.
  • Customized brand safety protocols and real-time legal counsel integration.
Exclusive Access
  • First-look opportunities at new projects.
  • Direct access to key decision-makers in Hollywood.
6
Icon | Diamond Tier (Enterprise)
[HB]Radar Opportunity Intelligence
  • All "Star | Platinum Tier" commitments plus:
  • Global market intelligence and cross-territory opportunity identification
  • Executive-level strategic forecasting
[HB]Trade Program Execution
Icon Tier investment provides maximum trade touchpoint volume with enterprise-level service capacity, global priority access, and dedicated cross-functional team resources.
Enterprise Account Management
  • C-suite strategic partnership oversight
  • Weekly executive briefings and on-demand consultations
  • Dedicated cross-functional team (strategy, legal, production, PR)
Enterprise Production Services
  • Global logistics coordination with 24-unit response capability
  • Full-time brand representatives across multiple markets
  • Custom brand safety and legal frameworks
  • Priority access to all global opportunities
Strategic Advantages
  • Global first-right-of-refusal across all markets
  • Custom partnership structures and exclusive access programs
  • Integration with executive workshops and industry leadership positioning
These commitments ensure you have predictable, consistent support throughout your Hollywood integration journey, scaled to your investment level.